Until recently, businesses preferred sticking to their roots and developing their customer base in the part of the country where the company is located. Today, however, the rapid rise of digital technologies has allowed micro, small and medium-sized enterprises to become mobile and start considering their relocation options. Businesses move for a number of reasons: some relocate in search of a new market, others want to take advantage of better tax breaks and some simply want to take advantage of low office space prices. Here are some things you should take into consideration before fully committing to relocating your company.
Finding a solid reason to move
Almost all reasons for relocating a small business can be grouped into following five categories:
- Issues with labor and/or the workforce
- Reaching new and potentially lucrative markets
- Much needed upgrade of equipment and facilities
- Decreasing operational costs and increasing cash flow
- Improved quality of living
For different companies at different stages of their business lifecycle, some concerns might be more significant than others, but ultimately, every business relocation is caused by some of the above-mentioned issues or a combination of issues.
Why location is so important
Finding the ideal location for your business allows you to resolve some, if not all of the issues your company might be facing. A new location means a new, profitable market, better labor conditions and abundant workforce, lower rent and maintenance costs, better tax breaks and overall, a better life. However, one of the most common mistakes business owners make is closing their old location as soon as they move to a new one. While that might be a cost-effective option, the information about your relocation might not reach all your suppliers, partners and customers at the same time. Choose carefully, but leave the old location open until your company has fully settled.
Benefiting the company or the employees
The single largest concern of any major business decision is the cost. Relocating your company to a new location has the potential to solve the old and create new cost-related issues. Businesses are often forced to make a compromise between choosing a low-cost facility and staying near their target markets, a decision that has in recent years resulted in a large number of employees moving away from central cities and into the nearby suburbs to cut down their living expenses, something you as a business owner will have to consider.
Another thing you need to think about is the actual price of physically moving your equipment, merchandise, furnishings, paying rent for the new office space, utility costs and operational costs. In case you’re tearing down your old office space or constructing and expanding the new one, you will also have to consider the construction related-fees, obtaining the necessary licenses and finding the best out of many professional services for rubbish removal Sydney has to offer. Prepare your budget carefully and set aside additional funds for any unexpected costs.
Let the world know about your move
As obvious as it sounds, spreading the information about the move is one of the largest logistical issues for businesses. The main cause of the issue is the fact that people tend to overlook the types of announcements or simply mistake them for a newsletter. Always have more than one option of letting people know and utilize your company website, social media profiles, e-mail lists or any other method you can think of and always send more than one copy.
Business partners, investors, suppliers, employees, customers and even the utility companies all need to be informed in a timely fashion, which is why you might want to let them know beforehand, but also keep them updated during and after the move. As difficult as it sounds, moving to a new location is just another step in your company’s evolution. Whether it will be a step forward or backward is just one of many risks you will have to take in order to grow your business.