Date 2021-12-12
Category Lyrics, Music Video
Afro-Jazz singer and songwriter, Nissi Ogulu, who released the audio to a classic single, ‘Hold’ a few weeks ago, releases an equally phenomenal video for the addictive track.
Produced by Telz(Odunayo Alli) & DJ Walshy Fire and shot in London, the visuals for ‘hold’ is all shades of happy. In scintillating frames that tell a compelling story of that inexplicable pull towards something, you have no control of, the scenes come together in perfect visual harmony that leaves you with a feeling of contentment and deja vu.
This electric new video shot in London and directed by British born Nigerian & Egyptian photographer and creative director, Dalia Dias, is brilliantly executed — with visuals inspired by classic pieces interpreted from a simple story told by Nissi, woven with riveting scenes that tell you exactly what you need to know about ‘Hold’. “From the moment I started to make this song as always I could visualise this choreographed movement of being in a maze with someone pulling at you while you try to find your way through all the obstacles in the escape room and after walking through a few treatments with directors, I was in love with the simplistic yet so beautiful and apt portrayal that the video gave in the almost broadway-esque setting of a musical performance in one take to capture all the feels and emotions”.
Watch Video
We go,
Back and forth swinging like a pendulum
Round and round in circles, circles
Till we collide
Like Henny in thenighttime
You Got me feeling like the world is mine
Hate how you’ve got a
Hold on me
Hold on me
And I can’t release it
For the life of me
Is it the way you workyour
Body on me, body on me
Something just won’t set me free
Now I’m Locked up
In a maze, in a maze and you’re my captor
Caught up in the, caught up in the rapture
Drunk off the potion
and I searched allaround but I can’t find my way out
Hate how you’ve got a
Hold on me
Hold on me
And I can’t release it
For the life of me
Is it the way you workyour
Body on me, body on me
Something just won’t set me free