Date 2014-08-10
Category Gist & Gossip
“The era of mobile telephone banking in Nigeria received a huge boost on Friday, August 8, 2014, as one of Nigeria’s leading banks, Diamond Bank Plc in partnership with MTN Nigeria, officially unveiled the “Diamond Y’ello Account” (DYA) in Lagos.
The ceremony which was held at The Wheat baker Hotels, Ikoyi, Lagos was attended bysenior management of Diamond Bank Plc and MTN. 
Group Managing Director, Diamond Bank Plc, Dr Alex Otti; Founder of Diamond Bank and Founding Chairman of MTN Nigeria, Dr Pascal Dozie and CEO, MTN Nigeria, Mr Mike Ikpoki, unveiling the Diamond Y’ello Account.
They include the Group Managing Director(GMD) of Diamond Bank Plc; Dr Alex Otti, CEO of MTN Nigeria; Mr Mike Ikpoki, Acting Chief Marketing Officer (C.M.O) of MTN Nigeria; Mr Usoro Usoro and the Deputy Managing Director of Diamond Bank Plc; Mr Uzoma Dozie among others.
The ceremony which was held at The Wheat baker Hotels, Ikoyi, Lagos was attended bysenior management of Diamond Bank Plc and MTN. They include the Group Managing Director(GMD) of Diamond Bank Plc; Dr Alex Otti, CEO of MTN Nigeria; Mr Mike Ikpoki, Acting Chief Marketing Officer (C.M.O) of MTN Nigeria; Mr Usoro Usoro and the Deputy Managing Director of Diamond Bank Plc; Mr Uzoma Dozie among others.
From Left: Founding Chairman, MTN Nigeria, Dr Pascal Dozie; comic act, Afeez Oyetoro, a.k.a Saka, and General Manager, Consumer Marketing, MTN, Mr Kola Oyeyemi at the formal unveiling of the Diamond Y’ello Account on Friday, August 8 2014.
The Diamond Y’ello Account is the outcome of an exciting synergy between Diamond Bank Plc and MTN Nigeria. Diamond Bank will through this product, provide numerous banking services to Nigerians via the robust telecommunications platform of MTN. According to the bank, subscribers on the MTN network will now be able to open an account, save money, make purchases and even apply for loans, all through their mobile phones.
The Diamond Y’elloAccount (DYA) is easy to use, as it completely eliminates the burden and risk of moving around with huge sums of money. Customers who are registered on the MTN network are automatically eligible for the service. To open an account, interested customers will dial *710# and follow the prompts.
Speaking during the formal unveiling of the product, Chairman of MTN Nigeria, Dr Pascal Dozie, who also doubles as the founder of Diamond Bank Plc, paid glowing tributes to both companies for partnering to pioneer a product, which according to him, will change the face of banking in Nigeria.
He described the collaboration between the two companies asa joint commitment to excellence, which also aligns with the current financial policy of the federal government aimed at engendering a cashless society, managing inflation and promoting socio-economic growth.
The GMD of Diamond Bank Plc, Mr Alex Otti described the Diamond Y’ello Account (DYA) as a “novel, earth-shaking product”.He expressed confidence that the product will enable the bank to reach out to the millions of people who do not have a bank account, but are connected on the MTN network, which is the largest in Nigeria with 58 million customers.
Also speaking, MTN’s CEO Mike Ikpoki expressed delight over the partnership with Diamond Bank. He expressed full confidence that the Diamond Yello financial service will ultimately promote a cashless society, create more jobs and ultimately build a vibrant economy, powered by technology.
For more information about the Diamond Y’ello Account, please visit http://www.mtnonline.com/diamond-yello-account