Date 2014-07-01
Category Gist & Gossip
The Central Working Committee for The Future Africa Awards & Summit
(TFAAS) has today announced its new identity, and also unveiled its new
logo and web portal.
“The brand has always focused on evolving alongside Young Africa,” said
Mfon Ekpo, a member of the committee, and Fellow with President Barack
Obama’s Young African Leaders Initiative. “After a year of work with our
global brand support team, we are excited to unveil this new identity
which puts the focus on our African reach, and reflects our commitment
to a bold new vision for the continent’s future.”
The new logo has Africa in its centre, outlined to reflect a guided
vision. Its strength is in its simplicity and clarity. This simplicity
is also mirrored in the official web portal
www.thefutureafrica.com/awards.
The 2014 edition was launched in May during the World Economic Forum on
Africa; expanded in scope to The Future Africa Awards & Summit, a 2-day
ideas-fest, where the continent’s most influential leaders and
institutions with portfolios on youth will gather to chart immediate
action-points for expansion of jobs and opportunities, as well as good
governance and citizen engagement.
The committee, in May, also unveiled the ‘Have you met Africa?’ campaign
with brand ambassadors Ashish J. Thakkar (Rwanda), Omotola
Jalade-Ekeinde (Nigeria), Chude Jideonwo (Nigeria), Jason Njoku
(Nigeria) and Saran Kaban Jones (Liberia).
TFAAS 2014 is supported by Microsoft, the US Consulate and the Tony
Elumelu Foundation. Official Media Partners are EbonyLife TV,
AfricaMagic, Bloomberg TV Africa, Ventures Africa, and Y! Africa.
Official Online Partners are MemeBurn, BellaNaija, Premium Times and
360nobs.
The official bloggers for 2014 are Linda Ikeji, Omojuwa, LadunLiadi,
Olorisupergal, Ameyaw, NigeriaNewsDesk and GidiTraffic. Country partners
are The Cable, Ladun Liadi Blog, The Trent, Information Nigeria and News
Wire.
Cool FM is the host radio station. Channels Television is the host TV
station.
For more information, visit @TFAAfrica on Twitter or the website
www.thefutureafrica.com/awards.
The official hashtags for 2014 are #ThisIsAfrica and #TFAAS2014.
About Red Communication
Red Media Africa is a PR & Communication firm under the parent company,
RED. An innovative media company focused on Africa, RED’s vision is to
excite and empower an evolving generation through the media¹s limitless
possibilities. Built across tools and platforms, its Communication
Division holds Red Media, Red Marketing and Red Media-SME Support; and
its Content Division holds the Y! brands, including Y! TV, Y! TV, Y!
Magazine, YNaija.com, Teen Y!, TeenYNaija.com, Y! 2015, YNaija2015.com
and the Y! Annual Black Ball/Y! 100Most Influential List. It also
anchors a development firm, The Future Project Africa, which presents
Africa¹s leading youth platform, The Future Awards Africa, and other
projects including the Nigeria Symposium for Young & Emerging Leaders
and The Future Enterprise Support Scheme.
