Don Toliver drops the new song and video “ATM,” the first release from his forthcoming project OCTANE. The track is produced by 206Derek, Honorable C.N.O.T.E., and others. Listen, stream, buy the track, mp3 download.
American singer and rapper Don Toliver releases the new single “ATM,” accompanied by an official music video. The track serves as the inaugural release from his forthcoming body of work titled “OCTANE.” Production for the five-minute song is handled by a team including 206Derek, Honorable C.N.O.T.E., Oh Ross, Prince 85, and Toliver himself. The release comes through a partnership between his Cactus Jack / Donnway & Co imprint and Atlantic Records, operating under an exclusive license to the major label.
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Don Toliver, born Caleb Zackery Toliver, first gained major attention with his feature on the Travis Scott track “Can’t Say.” This led to his inclusion on the Cactus Jack roster, where his debut album “Heaven or Hell” established his signature sound—a hazy blend of melodic rap, psychedelic synths, and atmospheric R&B. His subsequent album, “Life of a DON,” and his later work have solidified his position as a distinctive voice in modern hip-hop, known for creating immersive, mood-driven projects rather than straightforward hit singles.
The production consortium for “ATM” suggests a layered and textured instrumental approach. Producers like Honorable C.N.O.T.E. have credits on pivotal hip-hop albums, known for crafting unconventional, impactful beats. Toliver’s own production credit indicates hands-on involvement in shaping the song’s direction. The five-minute length is notable, allowing for extended melodic passages and a more gradual build than the standard three-minute radio format, signaling a focus on mood over immediate pop concision.
don toliver octane
The title “OCTANE” for the upcoming project hints at themes of fuel, speed, and high energy, which may signal an evolution in Toliver’s sonic palette. As the lead single, “ATM” likely sets the tone for this direction. The collaborative label arrangement is significant. Operating through his own Donnway & Co LLC while being exclusively licensed to Atlantic provides Toliver with a measure of creative independence while utilizing Atlantic’s extensive distribution and promotional network for mainstream reach.
This release follows a period of strategic features and steady output from Toliver. Positioning “ATM” as the first look at a new project generates anticipation for a cohesive album experience rather than an isolated single. The accompanying music video is a necessary component, offering visual storytelling that complements the song’s vibe and drives engagement on platforms like YouTube. For the industry, this release tests the market’s appetite for Toliver’s particular brand of atmospheric hip-hop as he prepares to roll out a larger narrative.
Don Toliver – ATM
From the forthcoming body of work, OCTANE
Produced by 206Derek, Don Toliver, Honorable C.N.O.T.E., Oh Ross & Prince 85
January 22, 2026
1 song, 5 minutes
Cactus Jack / Donnway & Co / Atlantic Records, ℗ 2026 Donnway & Co LLC, under exclusive license to Atlantic Recording Corporation
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