British singer-songwriter Holly Humberstone drops the new song and video “To Love Somebody,” the first release from her forthcoming project “Cruel World.” Listen, stream, buy the track, mp3 download.
British singer and songwriter Holly Humberstone releases her new single, “To Love Somebody,” with an accompanying music video. The track serves as the first preview of her forthcoming body of work titled “Cruel World,” which is scheduled for release in April. Production for the four-minute song is handled by collaborator Rob Milton. The release is a Polydor Records issuance, operating under an exclusive license from Humberstone to Universal Music Operations Limited, reflecting a standard major label partnership for the artist.
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Holly Humberstone first gained significant attention with her early EPs, “Falling Asleep at the Wheel” and “The Walls Are Way Too Thin.” Her music, characterized by detailed lyrical introspection and atmospheric pop production, quickly established her as a standout voice in the UK’s new generation of songwriters. She received the BRIT Rising Star Award, a recognition that previously highlighted artists like Adele and Sam Smith. Her debut album further developed her narrative style, often exploring themes of anxiety, family, and complex personal relationships.
Producer Rob Milton has been a consistent creative partner for Humberstone, contributing to the cohesive sound of her previous releases. His involvement suggests a continuation of her established musical identity, likely blending electronic textures with organic piano and guitar elements. The four-minute runtime allows for the song’s thematic development, a common feature in her work which prioritizes emotional build over immediate pop concision. The title “To Love Somebody” directly signals the song’s focus on relational dynamics.
holly humberstone cruel world
The announcement of a larger project, “Cruel World,” sets a thematic framework. This title suggests an exploration of external pressures or harsh realities, a context into which a song about love and hurt logically fits. Releasing this track as the lead single creates a conceptual entry point for listeners. The simultaneous release of a music video provides a visual narrative that can deepen the song’s impact and drive engagement across streaming and social platforms.
This release through Polydor and Universal Music provides Humberstone with the promotional scale expected for an artist at her career stage. For the industry, it marks the beginning of a new album cycle for a critically acclaimed songwriter whose commercial growth is closely watched. The song’s performance will gauge anticipation for the full project and test her ability to convert critical praise into broader chart success.
Holly Humberstone – To Love Somebody
From the forthcoming “Cruel World” body of work set for April
Produced by Rob Milton
January 23, 2026
1 song, 4 minutes
A Polydor Records Release; ℗ 2026 Holly Humberstone, under exclusive licence to Universal Music Operations Limited
Watch Music Video
