Justin Bieber drops “DAISIES” from surprise album SWAG. Stream the introspective single produced by Dijon, Mk.gee & more.
Justin Bieber released the single “DAISIES” alongside his surprise seventh studio album, SWAG, on July 11, 2025. The track emerges after a four-year hiatus since his Grammy-winning album Justice, marking a significant artistic shift for the global pop figure. SWAG arrives amidst major personal changes, including the birth of his son Jack Blues and his separation from long-time manager Scooter Braun.
justin bieber swag
The album rollout began with cryptic black-and-white billboards featuring intimate family photos shot by Kendrick Lamar’s photographer, culminating in the unexpected release. SWAG diverges sharply from Bieber’s previous pop anthems, embracing organic textures and reverb-heavy production shaped by collaborators Dijon and Mk.gee. Their influence steers the 21-track project toward alt-pop and experimental R&B, contrasting his earlier chart-focused work.
“DAISIES” exemplifies this new direction. Produced by Eddie Benjamin, Carter Lang, Dijon, Daniel Chetrit, Sir Dylan, and Mk.gee, the song features understated instrumentation and Bieber’s most nuanced vocal delivery to date. Lyrically, it navigates the complexities of marriage and lasting commitment, a recurring theme across the album. Tracks like “BUTTERFLIES” incorporate candid audio clips, transforming personal vulnerability into artistic statements.
Justin Bieber – Instagram
SWAG broadens Bieber’s sonic palette with alt-rap collaborations (Gunna, Sexyy Red, Lil B) and skits featuring comedian Druski as his therapist. This eclectic approach underscores his willingness to challenge pop conventions, building on his trajectory from teen idol to multifaceted artist. “DAISIES” is available through JRC Entertainment/Def Jam Recordings. Stream SWAG and “DAISIES” on all platforms.
Justin Bieber – DAISIES
Produced by Eddie Benjamin, Carter Lang, Dijon, Daniel Chetrit, Sir Dylan & Mk.gee
11 July 2025
1 Song, 3 minutes
JRC Entertainment, LLC; ℗ 2025 ILH Production Co. LLC, under exclusive license to Def Jam Recordings, a division of UMG Recordings, Inc.
