Mavin Records unveils its newest act, Nigerian singer Lovn, with the debut single “Sorry I’m Busy,” produced in-house by hitmaker Altims. Listen, stream, buy the track, mp3 download.
Mavin Records launches its latest artist, Nigerian singer Lovn, with the debut single “Sorry I’m Busy.” The track carries the production signature of Altims, a staple producer within the Mavin hit factory. This release extends Mavin’s established strategy of identifying and promoting major new talent.
The label, founded by music executive Don Jazzy, has a history of launching successful careers, including those of Rema and Ayra Starr, who have both achieved international recognition. Lovn’s introduction follows this curated blueprint for artist development.
lovn sorry i’m busy video
The single “Sorry I’m Busy” arrives as a modern Nigerian pop record that aligns with the signature sound Mavin Records has cultivated over the years. The label’s roster is known for shaping the contemporary Afrobeats landscape, and Lovn’s entry signals the next phase of this expansion.
lovn sorry i’m busy
Industry watchers note the strategic importance of a strong debut from a new Mavin signee, given the label’s track record for setting high commercial and critical standards. The production by Altims provides a trusted foundation, ensuring the song meets the audio quality audiences expect from the imprint. Lovn’s emergence is a significant event for followers of the label and the wider Afrobeats scene, marking the arrival of a new voice poised for discovery.
Lovn – Sorry I’m Busy
From Mavin Records’ new act
Produced by Altims
27 November 2025
1 song, 2 minutes
℗ 2025 Mavin Global Holdings Ltd
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