RIIZE releases “Fame,” a powerful new single produced by HARING. Explore the Korean septet’s latest music video and their artistic journey since debut. Listen, stream, buy the track, mp3 download.
Korean pop group RIIZE returns with a definitive statement in their new single “Fame.” Produced by HARING and released under SM Entertainment and RCA Records, this track presents a three-minute narrative that directly confronts the pressures of public life. The group, formed by SM Entertainment, first introduced their “Emotional Pop” style with the debut single “Get A Guitar.” That release established RIIZE as a immediate commercial force, achieving notable chart positions domestically and building a substantial international audience. Their subsequent releases, including “Talk Saxy” and “Love 119,” continued to refine their sound, blending pop sensibilities with rhythmic depth. This new offering, “Fame,” marks a clear evolution in their thematic focus.
youtube thumbnail
The music video for “Fame” complements the song’s intense energy. It features the seven members—Shotaro, Eunseok, Sungchan, Wonbin, Seunghan, Sohee, and Anton—in various cinematic settings that oscillate between stark isolation and vibrant performance stages. The visual direction emphasizes the dichotomy expressed in the lyrics, using lighting and choreography to highlight the conflict between public perception and private reality. RIIZE has consistently utilized music videos to extend their storytelling, from the youthful nostalgia of “Memories” to the urgent romance of “Love 119,” and “Fame” continues this tradition with a more introspective edge.
riize fame
RIIZE operates within the legacy of SM Entertainment, a label known for pioneering trends in Korean popular music for decades. The group’s rapid ascent, including winning major new artist awards shortly after their debut, places them at the forefront of the current K-pop generation. Their work with producers like HARING signals a commitment to a contemporary global sound while maintaining the high-performance standard associated with their label. “Fame” arrives as a deliberate point in their career, a moment of self-definition. The song moves beyond mere performance to articulate a specific philosophy about artistic purpose. It reinforces RIIZE’s identity not just as performers, but as narrators of their own generational experience.
RIIZE – Fame
Produced by HARING
November 24, 2025
1 song, 3 minutes
℗ 2025 SM Entertainment, under exclusive license to RCA Records
Watch Music Video
