Nigerian singer and songwriter Rudeboy drops the new track “Beauty Modara” with an official music video. The song is out via Fire Department INC and MAD Solutions. Listen, stream, buy the track, mp3 download.
Nigerian singer and songwriter Rudeboy presents his latest single, “Beauty Modara,” accompanied by an official music video. The release marks a new entry in the artist’s consistent solo catalog following the dissolution of the iconic duo P-Square. The track is released through his imprint, Fire Department INC, under an exclusive licensing agreement with MAD Solutions LLC. This partnership indicates a strategic move for wider distribution and marketing reach across digital platforms for the Afro-pop star.
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Rudeboy, born Paul Okoye, first achieved monumental success as one half of P-Square with his twin brother. That duo dominated the African pop scene for over a decade, releasing numerous chart-topping albums and defining the sound of 2000s Nigerian pop. Since pursuing his solo career, Rudeboy has established a distinct musical identity. Hits like “Audio Money” and “Reason with Me” have maintained his presence on the charts, showcasing his ability to craft melodic Afro-pop records that resonate with a broad audience.
The title “Beauty Modara” suggests a focus on female admiration, a common and perennially successful theme in pop music. The release of a simultaneous music video is a standard but essential component for an artist of his stature, providing visual storytelling that enhances the song’s appeal and supports streaming numbers. For Rudeboy, visual productions have always been a key part of his artistry, dating back to the high-budget videos of the P-Square era.
rudeboy beauty modara
The three-minute song length aligns with current streaming preferences for concise, replayable tracks. The production, while unspecified in the provided details, will likely follow the current Afro-pop template that blends rhythmic percussion with catchy melodic hooks. This sound has been Rudeboy’s sweet spot as a solo act, allowing his recognizable vocals to sit comfortably over contemporary beats. His choice to license the track to MAD Solutions points to a focused effort to ensure the single achieves maximum visibility in a crowded market.
This release continues Rudeboy’s journey to solidify his legacy as a solo powerhouse separate from his group fame. The Nigerian music industry has evolved dramatically since P-Square’s peak, with new genres and artists emerging constantly. Rudeboy’s ability to adapt and remain relevant rests on releasing consistent, radio-friendly content that appeals to his existing fanbase while attracting younger listeners. “Beauty Modara” represents another step in that ongoing process, testing his current market appeal and the effectiveness of his new distribution partnership.
Rudeboy – Beauty Modara
23 January 2026
1 song, 3 minutes
℗ 2026 Fire Department INC , under exclusive license to MAD Solutions LLC
Watch Music Video
