Reggaeton legend Yandel joins forces with group LATIN MAFIA for the new track and music video “Como Es Que Se Hace.” The single is out now via La Leyenda and Rimas Entertainment. Listen, stream, buy the track, mp3 download.
Puerto Rican reggaeton icon Yandel and the Mexican-American musical collective LATIN MAFIA present their new collaborative single, “Como Es Que Se Hace.” The release includes an official music video, marking a significant cross-regional partnership within the Latin urban music scene. The track is distributed under Yandel’s label, La Leyenda LLC, through an exclusive arrangement with Rimas Entertainment LLC, the powerhouse behind Bad Bunny. This collaboration bridges a foundational figure of the genre’s commercial rise with a group representing its contemporary, genre-blending evolution.
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Yandel, born Llandel Veguilla Malavé, first achieved global fame as one half of the monumental duo Wisin & Yandel. That partnership, formed in the late nineties, became instrumental in pushing reggaeton from underground parties to international arenas. Their album “Los Extraterrestres” won a Latin Grammy, and hits like “Rakata” defined an era. Since pursuing his solo career, Yandel has maintained a consistent chart presence, adapting to new trends while preserving his signature vocal style. His work has paved the way for the genre’s current dominance.
LATIN MAFIA represents a newer wave. The group, based in Los Angeles, blends modern reggaeton and Latin trap with alternative R&B and pop influences, crafting a moodier, atmospheric sound. They have cultivated a dedicated digital following through a series of sleek visualizers and cohesive projects. Their aesthetic and musical approach captures a different facet of the Latin urban experience, one often more introspective and fused with West Coast vibes. Partnering with Yandel provides a direct link to reggaeton’s history and a validation of their innovative direction.
yandel, latin mafia como es que se hace
Production for “Como Es Que Se Hace” is handled by a team including Acosta, Miguel Ángel De la Rosa, Soür Beat, and Young Sane. This collective brings a modern texture to the track, likely merging classic reggaeton dembow rhythms with the muted, atmospheric production choices characteristic of LATIN MAFIA’s work. The three-minute song suggests a concise, hook-driven structure designed for streaming and radio play. The involvement of Rimas Entertainment in distribution ensures the collaboration receives maximum visibility across all major platforms.
The music video component is a standard but crucial element for this type of release, offering visual storytelling that amplifies the song’s mood. For Yandel, this continues a career-long tradition of high-quality visual productions. For LATIN MAFIA, it represents an opportunity to present their visual aesthetic to a broader audience. This release strategy underscores how Latin urban music releases are now multimedia events by default. The collaboration itself signals a healthy genre dynamic where established legends actively engage with the sounds and artists shaping the future.
Yandel, LATIN MAFIA – Como Es Que Se Hace
Produced by Acosta, Miguel Ángel De la Rosa, Soür Beat, Young Sane
January 15, 2026
1 song, 3 minutes
℗ 2026 La Leyenda LLC under exclusive distribution to Rimas Entertainment LLC
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