Baby Keem – “first order of business” [Audio, Lyrics, Video]

Baby Keem unveils the visual for the song “first order of business” co-produced by Baby Keem and Jahaan Sweet.

Baby Keem’s The Melodic Blue is here, and it’s already secured the rapper his highest-charting release yet. In fact, some are already praising it as one of the year’s standout surprises, citing a deep versatility and dynamic start-to-finish cohesion. Not to mention a playful sense of humor, with “top of the morning” having already reached meme status within mere hours.

Now, Keem is presenting a more serious side of himself, delivering an intimate music video for “first order of business.” Directed by longtime TDE collaborator Dave Free, the clip features strong cinematography and a straightforward, effective premise. It’s a fitting approach to such a minimalist song, and the visuals here add a bit of additional depth to Keem’s message. Plus, you can never go wrong with a bit of desert joyriding.

Capping off the video is a feel-good bookend, one that showcases actual footage of Keem purchasing a new house for his grandmother. It’s a nice moment in keeping with the song’s message, showcasing that the young rapper is a man of integrity worth cheering for.

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