‘Why I Ventured Into Fashion Business’ – Yemi Alade
“Sonorous songstress, Yemi Alade is one of the talented female singers in the Nigerian Music scene. Since Yemi Alade made her debut in 2009 after emerging winner in the Peak Talent Hunt reality show, she has continued to polish her craft thereby etching her name in the history books of Nigerian music.”
The ‘Pose’ crooner who has successfully grown into a household name shared her thoughts on why she ventured into fashion business, her challenges in doing music, what attracts her to a man and other sundry issues in a recent interview. Read excerpts below.
On why she ventured into fashion business: It is basically because of my love for African fashion. I discovered that whenever I go to other African countries to perform, they usually try to replicate my style. I decided to make something for them and myself as well. So I decided to collaborate with Brand2Glam, because I have been the brand’s ambassador for almost two years. The collection is about my personality, my style and because my style is different, we have decided to make it available to my fans.
On her target group: It is for the complex African woman with style. I say African because it is African but it is for the whole world. I am very excited for the new project and I am very sure that a lot of people will love it.
On how to balance fashion business with doing music: I’m very good at multitasking. In the morning I still go to the kitchen and do my things myself. I am currently talking to someone for a shoe line and talking to other people for other business opportunities. I am everywhere. I must use my youth well. I lost my dad at a young age and so, I am like my mother’s father and husband. I have a business partner who will take care of it because she understands my work.
On what attracts her to a man: I like my man to be God-fearing, have a good sense of style, good sense of humour and he must be one that has ambition and purpose. He must show it and not just talk about it.
On her challenges in doing music: It is really hard to produce music when you are constantly travelling. I mean it is hard going back to the studio to produce music. Every other week I am in another country. It has been a bit of a challenge, but we are making it work. There isn’t enough time on the clock anymore.