Singer, Rihanna expands Fenty Beauty to Asian countries
Barbadian singer, businesswoman and actress, Rihanna Fenty has announced that her namesake makeup brand Fenty Beauty will officially kick off in Asia this September.
Fashion and beauty enthusiasts will be able to test out products from the cosmetics line at the beginning of this September, in person and shop for them in Hong Kong, Macau, as well as Seoul and Jeju in South Korea.
Back in May, it was announced that Moët Hennessy Louis Vuitton (LVMH) and Rihanna teamed up to create a “new luxury Maison” named Fenty. A collection of ready to wear, shoes, and accessories, as an extension of her beauty line.
The fashion icon singer took to her social media to make this announcement, she wrote;
View this post on Instagram
When I launched @fentybeauty in 2017, it was important to me to make sure it was available globally so everyone had access to it. And now we are continuing to expand our Fenty Beauty family to Hong Kong, Macau, Seoul and Jeju in September! We will be available in Hong Kong & Macau at T Galleria by @dfsofficial, @sephorahk, @harveynicholshk, @beautybazaarhk, and @beautyavenuehk. In Seoul, you can find us in Duty Free locations at @lottedutyfree, @shinsegaedutyfree, and in Jeju at the @shilladfs_en
Notably, Sephora will be relaunching in Hong Kong with a brand new boutique this August in the city’s IFC mall in Central.
In Seoul, fans may find Fenty Beauty at Duty-Free locations at Lotte and Shinsegae, while those in Jeju may shop the collection at Shilla Duty Free stores.
Fans of Rihanna were very excited about the news and had some suggestions of who should be her ambassador. K-pop singer Kai was by far the fan favourite.
When I launched @fentybeauty in 2017, it was important to me to make sure it was available globally so everyone had access to it. And now we are continuing to expand our Fenty Beauty family to Hong Kong, Macau, Seoul and Jeju in September! pic.twitter.com/z0WqWLsEYV
— Rihanna (@rihanna) July 19, 2019
— kinda ia (@CHANKAlBAEK) July 19, 2019
Rihanna this is your next Fenty Face. Hwasa is your girl for women empowerment and owning the skin/body that you are in. She changed the beauty standards and has faced a lot of criticism for being true to herself. pic.twitter.com/Br9llFX3QK
— FENTYxHWASA (@rihannahwasa) July 17, 2019