TuneCore names Spotify’s Tash Shah VP, International

Date 2023-08-08

Category Entertainment

New York–based digital music distribution, publishing and licensing company TuneCore names Tash Shah Vice President, International to strengthen global influence.

TuneCore, the leading development partner for self-releasing artists—owned by Paris-based Believe, one of the world’s leading digital music companies—has named Tash Shah as the company’s new Vice President, International. Shah will report to TuneCore’s new Chief Revenue Officer to be hired in the coming months, and in the interim will report to TuneCore Chief Executive Officer, Andreea Gleeson.

Gleeson commented, “In recent years, TuneCore has seen a surge in international growth, with over 60% of new artists and labels located outside of the US. As the company looks to expand even further in growing key international markets such as Asia, LATAM and Europe, Tash’s expertise in digital music and marketing will be instrumental in guiding our local Heads of TuneCore to provide innovative, localized career building opportunities and solutions to artists and labels around the world.”

As VP, International, Shah will drive TuneCore’s international growth by accelerating expansion into new global markets and managing the successful execution of localized business strategies. She will also oversee a world-class team of international Heads of TuneCore across 17 countries and 3 major regions, while developing innovative programs to benefit TuneCore’s growing roster of international artists and labels.

Shah commented, “I’m thrilled to embark on a new chapter at TuneCore after a wonderful 12-year journey with Spotify. TuneCore’s commitment to fostering independent talent is exceptional, and I couldn’t be happier to be joining a company that supports artists end-to-end; through their creative process but also with the tools and resources needed to bloom in today’s music industry. I’m grateful to Andreea and the team for inviting me into their world, and am so looking forward to getting started!”

To TuneCore, Shah brings a wealth of music industry experience, having served as Spotify’s first Head of Marketing in the UK, delivering some of their earliest in-house Artist Marketing campaigns and implementing major partnerships with the BBC, Nike, Vodafone and more. Along with launching Spotify’s highly successful Student Premium program in the UK, she was also responsible for the global expansion of the Student Premium subscription tier – extending its footprint from 3 to 36 markets.
About Believe:

Believe is one of the world’s leading digital music companies. Believe’s mission is to develop independent artists and labels in the digital world by providing them the solutions they need to grow their audience at each stage of their career and development. Believe’s passionate team of digital music experts around the world leverages the Group’s global technology platform to advise artists and labels, distribute and promote their music. Its 1,650 employees in more than 50 countries aim to support independent artists and labels with a unique digital expertise, respect, fairness and transparency. Believe offers its various solutions through a portfolio of brands including Believe, TuneCore, Nuclear Blast, Naïve, Groove Attack, AllPoints, Ishtar and Byond. Believe is listed on compartment A of the regulated market of Euronext Paris (Ticker: BLV, ISIN: FR0014003FE9). www.believe.com

About TuneCore:

TuneCore is the leading independent development partner for self-releasing artists to build audiences and careers – with technology and services across distribution, publishing administration, and a range of promotional services. TuneCore Music Distribution services help artists, labels, and managers sell their music through Spotify, Apple Music, Amazon Music, Deezer, TikTok, Tencent, and more than 150 download and streaming stores worldwide, while retaining 100 percent of their sales revenue and rights for a low annual flat fee. TuneCore Music Publishing Administration assists songwriters by administering their compositions through licensing, registration, worldwide royalty collections, and placement opportunities in film, TV, commercials, video games, and more. The TuneCore Artist Services portal offers a suite of tools and services that enable artists to promote

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