Heineken®, the World’s leading international premium lager beer has explained the rationale behind its bringing the UEFA Champions League Trophy to Nigeria. This is coming just as the Champions League enters the critical 2013/2014 knockout stage. The trophy which arrived in the country on Wednesday with brand ambassador Ruud Gullit, ex-international Footballer and coach,will make a city wide tour of Lagos from March 13 – 16, 2014.
The UEFA Champions League Trophy Tour has been presented around the world for eight consecutive years by Heineken®, a UEFA Champions League partner, and will give footballenthusiasts in Nigeria, Argentina and Vietnam the chance Meet the Trophy this year. Like Heineken, the trophyis a true global icon. It represents the excellence of the UEFA Champions League worldwide and symbolizes the ultimate prize in European club football.In order to make the event memorable, various events and activities have been lined up by the brand to give consumers, trade partners, as well as the media first hand contact with the trophy which was last in Nigeria in 2009.Speaking at the Trophy Tour press briefing in Lagos, Mr. Walter Drenth, Marketing Director Nigerian Breweries Plc, said,“the Champions league trophy tour, outside of Europe,isa uniquely Heineken®experience.Heineken® is the world’s most International Premium Lager beer and the only brand able to take the trophy on an international tour.” Drenth continued, “The UEFA Champions League has a long and distinguished heritage and is the pinnacle of European club football. The Trophy Tour demonstrates the true global reach and appeal of the UEFA Champions League making there no better partner for Heineken®. We are delighted that together with UEFA we can reward the passion and dedication of football fans around the world by taking the trophy to them.” The Champions league is the most prestigious club platform for international football stars and their clubs. With over 150 million TV viewers watching live coverage of the UEFA Champions League in 220 countries and territories every match week, this premier-sporting event has become global and fits perfectly with the Heineken® brand, which is enjoyed in almost every country in the world.