A lot of marketers get stuck when it’s time to create content, and no, it is not a creative block, it is just lack of content idea.
How can you make sure to never run out of content ? Here are four tips that can help:
- Determine your target audience: Don’t overthink this. Ask yourself: Who do I want to attract? Who do I want to reach out to? What kind of people do I want to have hung around my page, my DMs and comment sections? What does my ideal audience look like? Getting answers to questions like this can help come up with relatable ideas that you can bring to life and the type your audience can get to learn from and enjoy. You may work with affiliate marketing experts to help you reach your target audience. Did you know that Kontely.com occassionally has free guides, and links to important courses and tools for affiliate marketing?
- Find out their problems/frustrations: Say you want to attract football lovers for example, put yourself in their shoes, or even interview some. What’s is their major concern? What are they doing daily to show they love football? Make a long and exhaustive list. Use it to create content. Let us say you’re a university student, when you haven’t found a niche, it’s wise to start with trying to attract people like you. That way you don’t struggle to be authentic. Just try to find out what thrills you as much as your fellow students, and then work on building content around that.
- Find a gap: Ask Yourself: Where do your personal goals align with your audience’s journey? For some reason, it’s easier to get a person’s attention when you talk about a problem they have. People don’t really give a damn about you (lie, some do), but the truth is more people are interested in what they get than not, they care about themselves and their problems. So, find your audience’s pain points, figure out the areas where you can be the succor and create content around the solutions.
- See every problem as a content idea: Understand that your content does not have to be a remedy, sometimes it can be in the form of empathy, community or education. The idea is for your audience to feel seen, valued and helped in some way.
Use these tips to generate endless content and don’t forget to help yourself with an AI content writer like Copymatic, it will help you create content a lot faster!
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