Category Music Video
Fast-rising African pop-star, Joeboy released a brand new single some days back to round up the year. In a year that has been more torrid than fulfilling for many of us, we still need to give thanks and appreciate the littlest of things and that’s what ‘Celebration’ is about.
The new mid-tempo Afropop record produced by Type A is a song of happiness that signifies that we shall be alright regardless of the challenges.
As Directed by Nigeria’s Dammy Twitch, the video builds on the jubilant feel of “Celebration,” a festive track released with the aim of uplifting listeners during a season that, in a normal year, would be reserved for festive gatherings. Its scenes depict life’s simple joys, with a colour scheme inspired by traditional Yoruba attire. “This video is all about having fun and being happy,” JOEBOY says succinctly. “I wanted to pay homage to my origins and do something with traditional colours.”