The Weeknd premieres the music video for the song, “How Do I Make You Love Me?” produced by Swedish House Mafia, Matt Cohn, Max Martin, Oscar Holter, The Weeknd & Oneohtrix Point Never.
“When you look past the imagery but you think about it. It’s actually really beautiful and sad. Abel/the Weeknd is really allowing himself to open up to someone for the first time despite everything his past (the woman in the car/sewers) his fame (the big balloon) etc his own issues fighting against him. And even if e gets rejected by someone who sees him as a horrific mess deep down he recognises he’s a still a scared kid who is just really broken (literally in this video) and wants to be loved and accepted and is terrified of being hurt/rejected. That’s a crazy amount of growth and maturity from the Weeknd persona on kissland and trilogy as great as they are. – Odile Jones