Watch as Nigerian record producer and singer, Nonso Amadi performs for Vevo’s 2023 DSCVR Artists to Watch.
Vevo, the world’s leading music video network released the complete list for its highly-anticipated Vevo “DSCVR Artists to Watch” 2023 campaign. Starting Monday, November 28th, Vevo’s DSCVR ATW will showcase high-quality live performance video content from the class of 2023, with unique performances from each artist, shot exclusively for Vevo.
Born out of Vevo’s taste-maker series and brand DSCVR, “DSCVR Artists To Watch” is now in its 9th year. With a record-breaking 550 submissions, the current list consists of 20 global artists whom Vevo has tipped to break through to the mainstream.
Vevo’s DSCVR ATW program is one of the most highly anticipated and competitive lists in the emerging music space, as the artists and bands that make it receive critical exposure and promotion that help propel their careers. ATW artists and bands will be marketed and featured in Vevo’s expert music video programming via playlists and editorial features across Vevo’s network, including YouTube and connected TV platforms, such as Roku, Samsung TV Plus, and Apple TV.
Vevo’s Artists to Watch content will also see the official launch of a brand-new DSCVR set. The new set was designed to help artists express themselves in new and interesting ways through visually striking elements like new entry points, columns, corridors, archways, and windows.
Nonso Amadi says, “Being an artist to watch means a lot to me. It’s a chance to showcase to people Afro-rnb and just the way I view music . I’ve always wanted to be a bridge connecting African music and to the rest of the world and this is an opportunity to continue building that bridge with the international audience at VEVO.”
Toney EL, Associate Manager, Music Programming at Vevo adds, “The African diaspora has spread the continent’s music around the globe, blurring lines between genres and transcending boundaries. Toronto-based Nigerian artist Nonso Amadi, who bridges the gap between fans of traditional R&B and Afropop, is a perfect example. Setting a precedent in the bubbling Afro-R&B scene, Nonso fuses tantalizing African instrumentation, soothing vocals, introspective songwriting, and memorable melodies. Nonso Amadi’s sound, amplified by the cross-current support of Universal Music Canada, Def Jam Records, and Universal Music Nigeria, makes him impossible to ignore in 2023.”
Vevo has a long history of supporting and introducing emerging artists to new global audiences. Its DSCVR ATW program champions emerging artists through live performance content, with alumni including now-household names, such as Billie Eilish, Pop Smoke, Sam Smith, Lewis Capaldi, Jorja Smith, Arlo Parks, Guaynaa, and more.
“We are so proud to announce our annual taste-making program, DSCVR Artists to Watch. This series is the brainchild of our in-house team of music lovers who are always so driven to have the opportunity to shine a spotlight on the best up-and-coming acts,” says JP Evangelista, SVP of Content, Programming & Marketing, Vevo. “Through our marketing and promotional efforts, large distribution network, and stellar production team, Vevo is able to support artists of all genres and at all stages of their careers. Through close collaboration with both artists and their teams, we work to make sure that every part of this campaign serves them.”
ABOUT NONSO AMADI
Nonso Amadi is a Canada-based Afro-R&B, soul singer, songwriter, and producer from Nigeria. Beginning his musical career while studying in Nigeria at Covenant University and then Swansea University in the UK. Nonso transformed into a sonic-globetrotter after his move to Canada – leading him to fuse the soul & rhythm of African music with modern soft textures of R&B. With an affinity for contemporary R&B, Nonso developed a desire to explore North America and Africa in equal parts, powering his music with borderless infusions and intention. With over 100,000+ million streams across platforms, Nonso Amadi refuses to be the typical straight A-student stereotype. Instead, he stands tall as a constantly evolving, textured lyricist able to translate Alte, Afro-fusion and hip-hop into his R&B-canvassed approach to storytelling, best represented on his last EP Free (2019), which features Afrobeats heavyweights Simi and Mr Eazi. Spontaneously, after the Free EP in 2019 and a rising trajectory, Nonso made the conscious decision to step away from social media and paused the release of music — all to take a deeper dive into his artistry and separate from noise and distraction. Unaware of the global pandemic looming, Amadi’s time to cleanse and create was stretched into a longer hiatus. Currently recording his debut album, with the support of Universal Music Canada and an international team — the now 26-year-old, Nonso Amadi is determined to shed even more of his creative-skin.
Vevo is the world’s leading music video network, connecting an ever-growing global audience to high-quality music video content for more than a decade. Founded by Universal Music Group and Sony Music Entertainment in 2009, Vevo offers fans worldwide a vast array of premium content to choose from, showcasing official music videos alongside a constantly developing lineup of live performances and innovative original programming. From top superstars to rising new talents, Vevo brings incomparable cross-promotional support to artists across the musical spectrum, at every stage of their careers.
Vevo has consistently evolved over the past decade to lead within today’s ever-changing media landscape, embracing partnerships with a number of leading distribution platforms to deliver extraordinary content within ad-supported environments. With more than 25B views across television, desktop and mobile devices each month, Vevo brings music videos to the world – when, where, and how fans want them.
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