Date 2023-07-09
Category Foreign Music, Lyrics, Music Video, New Music
Lil Baby premieres the music video for “Merch Madness” track produced by Richie Souf & Fourteen. Listen, stream, read the lyrics, buy the song.
Lil Baby is currently one of the biggest rappers in the entire world. Overall, he is someone with a plethora of hits. Moreover, he has numerous number-one albums. His ability to sell extremely well is something that is coveted in hip-hop right now. This is largely due to the fact that a rap album has not gone number one this year. Additionally, there isn’t a single song that has gone number one either. That will likely change at some point, although some people want it to happen sooner rather than later.
Recently, Lil Baby and Fanatics decided to team up with one another. For those who may not know, Fanatics is a brand that sells sports jerseys and other memorabilia. Moreover, Michael Rubin is involved, who is someone that Baby knows quite well. To help them usher in their “Merch Madness” campaign, Lil Baby decided to do a song that speaks on the topic. It is a pretty obvious brand sponsorship, however, these kinds of songs have gotten quite a bit better over recent years.
Throughout this track, we get some uplifting bars. Baby is rapping about uplifting the youth and succeeding in Fanatics’ mission. The production is about what you would expect from a Lil Baby song. Consequently, unless you were really checking the lyrics, you wouldn’t necessarily know this is an ad of sorts. Ultimately, this is a huge positive for music listeners.
Fans should not consider this as an official single for a new Lil Baby album. This is definitely not part of an overarching rollout. Either way, it’s a nice song that will certainly get some fans excited for what’s next.
Lil Baby – Merch Madness (prod. Richie Souf & Fourteen)
6 July 2023
1 Song, 2 minutes
Quality Control Music/Motown Records; ℗ 2023 Quality Control Music, LLC, under exclusive license to UMG Recordings, Inc.
Watch Video
Lyrics
[Chorus]
Merch madness, I done took it global (Global, global)
Jump back in my bag, did this one for the culture (Culture)
Ain’t too good to give, my cup been runnin’ over
Made these millions for the kids, I gotta turn it over
[Verse 1]
They see how I live now, I can’t forget the feelin’
My daddy in the ground, my mama independent
I can call on some of my friends, ain’t no one I depend on
Tryna run up all these M’s and go sit in the endzone
I gotta give back, I got every reason
Winnin’ team be every season
In the streets, let ’em see me, let the kids know they can be one
Lawyers doctors, authors, you ain’t gotta rap or make it D1
Build up a foundation you can stand on, just grow up and be somethin’
I took what they gave me and went way further
I conquered every obstacle and every hurdle
Lookin’ through a lens might think my life perfect
God gave me a gift and it came with a purpose
[Chorus]
Merch madness, I done took it global (Global, global)
Jump back in my bag, did this one for the culture (Culture)
Ain’t too good to give, my cup been runnin’ over
Made these millions for the kids, I gotta turn it over
Merch madness, I done took it global (Global, global)
Jump back in my bag, did this one for the culture (Culture)
Ain’t too good to give, my cup been runnin’ over
Made these millions for the kids, I gotta turn it over
[Verse 2]
It was rough but I made it happen
I came up, but I’m still at it
Real trench baby, business with Fanatics
This like twenty million on a giveaway
Twenty busses, twenty cities, stadium to stadium
See they idols givin’ back to them, makin’ people go crazy
I get paid when I appear
To do this, I volunteer
This is not a one-time thing, it gets better every year
Lot of people pulled a lot of strings just to make this happen
Real people really do exist, but they might call it magic
[Chorus]
Merch madness, I done took it global (Global, global)
Jump back in my bag, did this one for the culture (Culture)
Ain’t too good to give, my cup been runnin’ over
Made these millions for the kids, I gotta turn it over
Merch madness, I done took it global (Global, global)
Jump back in my bag, did this one for the culture (Culture)
Ain’t too good to give, my cup been runnin’ over
Made these millions for the kids, I gotta turn it over
